- Marketing Astrology Workshops
Marketing Astrology through Social Media and the Internet
Date: Wednesday May 23, 2012
Times: 9:30am – 12:30pm (Eric Francis) then 1.30pm - 4.30pm (Donna Woodwell)
Cost: $60 per workshop
How can you use the Internet and the explosive social media phenomenon to fill your appointment calendar, sell your books and pack your events? How do you create compelling content that will leave your audience clamoring for more? This one-day workshop will equip you with powerful tools to distinguish yourself as an astrologer and build a low-cost, high-profile business.
The Art of Astrological Storytelling
How do you write astrology in a way that others understand you? First you must understand the chart, then express it in ways that don’t rely entirely on astrological references. Metaphors, descriptions of form, color and other sensory data, and most of all, a cohesive narrative will help you relate to your readers and clients. Eric Francis, founder and editor of Planet Waves, has been developing astrology content on the Internet since its nascent days. His articles present world events as personally relevant experiences, and reveal how and why readers can participate in seemingly global changes. In this workshop he will cover how to write astrology for novices that also breaks new ground and makes sense to those advanced in the field. We will work on the details of description, of phrasing ideas in an understandable way, what you assume your reader knows, and how to tell when you have a good idea to work with. Eric’s central idea is that the best way to ‘market’ your website is with excellent content.
Cost:$60.00
Eric Francis is an investigative reporter, photojournalist and essayist who has been a practicing astrologer since 1995. He’s a specialist in new planetary discoveries. He has written for many magazines and newspapers in North America, Europe and Australia, as well as for Astrology.com, StarIQ.com, Rob Brezny’s Televisionary Oracle and many other astrology websites. He teaches astrology at the Omega Institute and edits a group astrology blog that updates about 135 times monthly.
Weaving the Web: 10 ways (and more) for using the Internet to attract clients and build your astrology business
Not only is the Internet a great place to meet new clients, it’s getting easier (and cheaper!) use successfully. Astrologer and Internet entrepreneur Donna Woodwell will demonstrate free and low-cost ideas to use social media and other online tools to increase traffic to your website and convert those visitors into clients.
During this three-hour workshop, you’ll learn techniques and tools you can go home and implement immediately, including how to:
• Discover your authentic voice and use it to build your unique marketing niche
• Build remarkable websites with enticing content that attracts readers
• Engage clients in social media including Facebook, Twitter, Linked in and more
• Add sizzle to your content with audio and video media
• Harness free Internet advertising resources such as Yelp, Google Places and Amazon
• Spread the love with your email marketing newsletter
• Measure your marketing success with Google Analytics and other tools
Whether you’re just starting your astrology business and looking for clients, or are a seasoned pro who wants to learn more about the web, this workshop contains something for you.
Cost:$60.00
Donna Woodwell, MA, is a writer, astrologer and Internet entrepreneur. She’s the co-founder of GNO515 Media, an internet marketing and development company whose aim is to empower the world’s cultural creatives to translate their vision and passion to the digital world. An active member of the astrological community, Donna is an ISAR board member, teaches business planning and marketing for astrologers at Kepler College, and serves on the Editorial Board of the Astrology News Service.
Attend both workshops for $105.00